Cameron Hudson
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To launch Outlast 2, a popular horror indie game, we created a satanic teaser, followed by a demonic video game conference announcement video that needed to be ripped and played in reverse to be understood.
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Outlast II - Hidden Message (430,000+ Views)
To announce that Red Barrels would be taking their Outlast II demo to the PAX East video game conference, we sent a cryptic message out to our fans. One they would have to work to receive.
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Outlast II - Reveal (PAX East)
Within 30 minutes of the launch, our fans figured it out, using web apps to play the message in reverse. They began posting the script in the video comments, and speculations about the new game started to spread.
