Cameron Hudson
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To launch Outlast II, a popular horror indie game, we created a teaser that blended the satanic theme and the book of revelations.
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Unsolicited reaction video from popular gaming influencers.
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A demonic invitation to a video game conference that needed to be played in reverse in order to be heard, mimicking the urban legend of hidden messages on record albums.
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Outlast II - Hidden Message (430,000+ Views)
To announce that Red Barrels would be taking their Outlast II demo to the PAX East video game conference, we sent a cryptic message out to our fans. One they would have to work to receive.
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Outlast II - Reveal (PAX East)
Within 30 minutes of the launch, our fans figured it out, using web apps to play the message in reverse. They began posting the script in the video comments, and speculations about the new game started to spread.
